Commission Reviews Compensation
Rule
When
market conditions make it more difficult to sell real estate, sellers sometimes
offer incentives to real estate agents to promote the sale of their properties.
These
“compensation incentives” may be in the form of cash, vacations, or other
prizes. They are in addition to the sales commission or compensation the agent
would otherwise receive from the sale and are usually given after the sale
closes. They are especially popular among homebuilders to focus attention on
their properties.
Real estate agents
are permitted to receive compensation incentives so long as they are fully
disclosed to their clients.
Responding to
recent reports that some buyers are not being properly informed that their
agents are being offered these special
incentives, the Real Estate Commission formed an advisory committee consisting
of real estate brokers, builders and consumer representatives to assist it in
determining whether changes in its rules are needed to reasonably assure that real
estate purchasers and sellers are properly informed of any compensation
received by or offered to their agents from another party to the transaction.
The members of the
Commission’s Incentive Disclosure Advisory Committee were Kimberly D. Alston
(Greensboro), William C. Bass (Asheville), Cindy S. Chandler (Charlotte), Tony
H. Jarrett (Greensboro), C. Nash Lindsey, III (Fayetteville), P. Robert Measamer, Jr. (Fayetteville), Hampton Pitts (Raleigh), Page
Robertson (Wilmington), James H. Sears (Gates), Grady F. Watkins, Jr. (Holden
Beach), and Assistant Attorney General Harriet Worley. Special Deputy Attorney General Thomas R.
Miller served as advisor to the committee and Executive Director Fisher
facilitated the discussions.
After reviewing
and discussing the relevant issues, the committee determined that proper
disclosure of incentives of more than nominal value requires:
1. That the disclosure be
in writing and preferably accompanied by an oral explanation of the incentive
arrangement, that it be prominent, and that it be acknowledged by the agent’s
clients; but if the client fails to acknowledge the written disclosure, the
broker may proceed with the transaction after noting this in his or her
transaction records.
2. That the value of the incentive be
disclosed and, if other than cash, a description of the incentive item and its
monetary value stated.
3. That the disclosure by the agent be timely;
i.e., preferably while showing properties for which an incentive is being
offered, but in no event later than the making of the buyer’s offer to purchase
such properties.
The committee then
concluded that, since the current Commission rule on disclosing the receipt of
sales incentives does not require that the disclosure be made in writing nor
does it address the timing or content of the disclosure, the rule should be
amended to incorporate the disclosure elements it identified.
At its December
meeting, after discussing the committee’s report and recommendations, the Real
Estate Commission initiated rulemaking to consider amending its Rule A.0109
governing the disclosure of compensation incentives. A rulemaking hearing will be held in the
Conference Room of the Commission’s
Pending action by the Commission on the proposed rule change, licensees are reminded that they are required by current Commission rules to fully disclose to their clients any compensation incentive they are offered and that federal law requires them to report on the HUD-1 form their “total sales/broker’s commission” including any compensation incentives.